Wave of Change: Revitalization of San Jose Aroma Beach Promenade for Coastal Cultural Heritage
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Abstract
This study aims to develop a thorough revitalization plan for Aroma Beach Promenade and restore its identity. Aroma Beach is a renowned beach destination in Barangay San Roque I, San Jose, Occidental Mindoro, known for its historical significance. It is home to McArthur's Second Landing Marker, commemorating the event when American naval forces, led by General Douglas MacArthur, conducted the "Second Landing" on the beaches of San Jose on December 15, 1944. This marked a crucial moment in the liberation of the Philippine islands from Japanese occupation during the Battle of Mindoro. The significance of this event has established Aroma Beach as a symbol of resilience and independence in both local and national history. Despite its historical importance, Aroma Beach has faced contemporary challenges. The Aroma Beach Promenade, built in 2021 as a sea wall along the water's edge to protect the shoreline and boost tourism, encountered problems during its construction, according to Engr. Magsangkay, the municipal engineer of San Jose, said the construction did not adhere to the proper standards for coastal infrastructure, rendering the structure more vulnerable to environmental hazards. In 2022, Typhoon Paeng severely damaged the promenade, leading to the collapse of large portions of the concrete walkway, including the sea wall section. This event underscored the need for more sophisticated measures to protect the area, both environmentally and architecturally. Descriptive quantitative and qualitative methods were used in the investigation. The findings indicate that while the area has a lot to offer visitors, problems, including poor infrastructure, environmental challenges, and a lack of historical knowledge, persist. In particular, inadequate planting and subpar drainage systems were cited by 85% of survey participants as reasons for their displeasure with the promenade's current state. Furthermore, McArthur's Second Landing Marker and Aroma Beach's historical significance were unknown to 78% of tourists. 82% of respondents highlighted the need for more shade and seating areas, and 67% of respondents said waste management was a serious problem. These results demonstrate how urgently historically appropriate and sustainable revitalization strategies are needed.
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References
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