Cinema and Advertising: A Historical and Technical Study of Visual Persuasion
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Abstract
Cinematic video has become a fundamental tool in modern advertising, as it combines visual and auditory impact to convey complex marketing messages to audiences. This study aims to analyze the use of cinematic video in commercial advertisements by reviewing the artistic and technical foundations underlying this industry, in addition to examining its psychological and emotional effects on the viewer. By understanding elements such as cinematography, sound effects, editing, and digital technologies, advertising can effectively capture the audience’s attention and influence their behavior toward the promoted product or service.
This study is based on the hypothesis that the promotional video is not merely a marketing medium, but a profound artistic tool that incorporates creativity and techniques that enhance the advertising experience. The research explores the differences among types of advertising videos, whether those relying on storyboard narratives or digital effects, and discusses how cultural and social factors influence the design and success of such videos in the market. It also focuses on the evolution of cinematic video usage in online advertisements and social media platforms amidst rapid technological advancement.
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