Digital Marketing Strategies for Private and Public Hospitals: A Comparative Analysis
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Abstract
For hospitals to connect and communicate with their patients in the quickly changing healthcare industry, digital marketing has become a crucial tool. In this research report, the digital marketing strategies used by public and private hospitals are compared. This research examines the efficacy of these strategies utilizing a facts analysis-primarily based have a look at with a sample size of 250 respondents, targeting factors which includes social media presence, search engine marketing, email advertising and marketing, and patient interaction. The results highlight important areas where public healthcare organizations fall short and provide insight into how private hospitals use digital platforms more successfully than public hospitals. The study also emphasizes how telemedicine services and online patient reviews are becoming more and more significant in influencing patient decision. Both industries may enhance their outreach and service delivery to the digitally informed people by comprehending these strategies.
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References
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