Strategic Change Management: Adapting To Disruptive Market Forces

Main Article Content

Muthukumar Selvakumar
Dr. A. Selvaraj
Harirajan Saravanan
Kanthan Murugan

Abstract

In today's rapidly evolving business environment, key change management has become an essential skill for organizations battling difficult market forces to maintain their competitive edge. This research paper looks at the fundamental systems and methods for successfully managing major change. It emphasizes the need for adaptability and readiness due to innovative developments, shifting customer preferences, and global monetary fluctuations. This paper examines the essential methods that effective associations employ to investigate these issues and identifies key market disturbance drivers by conducting a comprehensive survey of contemporary writing and contextual studies. In order to effect transformational change, the analysis emphasizes the significance of stakeholder engagement, organizational culture, and leadership. In addition, the paper discusses the impact of technological advancement and computerized change on essential change processes. Businesses that actively embrace change, cultivate a culture of continuous learning, and make use of data-driven decision making are better able to survive in volatile markets, according to the findings. This research adds to the field of strategic management by providing practitioners who want to adapt and succeed in an era of constant disruption with practical recommendations and actionable insights.

Article Details

How to Cite
Muthukumar Selvakumar, Dr. A. Selvaraj, Harirajan Saravanan, & Kanthan Murugan. (2022). Strategic Change Management: Adapting To Disruptive Market Forces. Journal for ReAttach Therapy and Developmental Diversities, 5(1s), 112–115. https://doi.org/10.53555/jrtdd.v5i1s.3140
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Articles
Author Biographies

Muthukumar Selvakumar

VIT University, Vellore, India, 

Dr. A. Selvaraj

Associate Professor, UDICT, MGM University, Chh. Sambhajainagar, Maharashtra 431003,

 

Harirajan Saravanan

Department of Geo-informatics, Anna University, Thirunelveli, SpatialWings LLC,

Kanthan Murugan

VIT University, Vellore, 

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